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Client: KVIK is an international kitchen supplier, specializing in clean and modern Scandinavian kitchen design at very affordable prices. They have been in business since 1983, and today the company has a range of more than 135 stores in Europe and Asia.
 

Purpose: KVIK has a unique offer that grants you 'more kitchen' (closet space) for almost the same price, and they were in need of a tactical campaign to properly launch and establish this concept.

Solution: The more kitchen, same price concept holds a strong connection to 'value packaging' in consumer products. A value pack typically identifies itself with a red or yellow bar at the top of the product with a message along the lines of "20% MORE FOR FREE". It's a clean visual with strong attention-calling, and it's decoded and understood in an instant by anyone. This was our inspiration.

In collaboration with
Marco Zama Dannerfjord
Martin Heiselberg
Jane Svendsen

Sally Storm

 

Website

 
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App for planning and inspiration

 
 
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Advertising

 
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Buses decorated to look like a kitchen on wheels. Passengers inside would appear to be sitting at the kitchen table.

Buses decorated to look like a kitchen on wheels. Passengers inside would appear to be sitting at the kitchen table.

 

In-store

 
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