Client: KVIK is an international kitchen supplier, specializing in clean and modern Scandinavian kitchen design at very affordable prices. They have been in business since 1983, and today the company has a range of more than 135 stores in Europe and Asia.
Purpose: KVIK has a unique offer that grants you 'more kitchen' (closet space) for almost the same price, and they were in need of a tactical campaign to properly launch and establish this concept.
Solution: The more kitchen, same price concept holds a strong connection to 'value packaging' in consumer products. A value pack typically identifies itself with a red or yellow bar at the top of the product with a message along the lines of "20% MORE FOR FREE". It's a clean visual with strong attention-calling, and it's decoded and understood in an instant by anyone. This was our inspiration.
In collaboration with
Marco Zama Dannerfjord